The Power of Marketing

Perhaps this is something Maria and Scott can enlighten me to?

Okay okay, so the generic cereal in the bag is a close approximation to the name brand, but you can still tell a difference. I’ll buy that, I’ve done the taste tests, I understand why people buy Lucky Charms over Magic Stars or whatever. Fine fine fine.

But…

I do NOT understand why people buy name brand pain and fever medicines. I just don’t get it.

There is generic ibuprofen on the shelf right next to Advil. RIGHT there, and ridiculously cheaper, yes? Why do people buy the Advil! WHYYYY?!?! They could not be more of the SAME EXACT THING if they tried!

What are people thinking?? I do not understand and it drives me to tears.

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