Does anyone remember, like, a billion Derbies ago, there was that Mountain Dew commercial with Pat Day in it? It started off just with shadows making you think it was some hard core basketball player drinking the mountain dew, then the gate bells sounded and it revealed that it was actually a jockey standing on a bench. He jumped down and said something snarky.
It was hilaaaaaaaaarious! Unfortunately, my google-fu fails me in attempting to dig it up. Anyone?